When you say the phrase "social analytics", for many people it can conjure up images of endless pages of Twitter messages sorted into columns accompanied by happy, sad or neutral smiley faces, or maybe stories of how badly particular brands have performed in a social media-based confrontation with a customer
This is made possible through a powerful synergy between social analytics and business intelligence - identifying experts based on their activity history related to content contribution activities
Big Data and Social Analytics - The volume of healthcare data has been exploding, especially with the increasing deployment of electronic medical record systems in both ambulatory and in-patient settings
It's also a marketer's dream with incredible amounts social analytics about people's age, family, connections, location, travel habits, shopping habits, etc
The user inquiries, preferences and feedbacks can be analyzed through a social analytics tool to check popularity of existing products, identify ‘unbanked segments’ and create personalized campaigns
This will also mean being able to have this marrying of content analytics and social analytics to have richer capabilities around related content and related expertise
It also means businesses can gain new insight through both content and social analytics, as well as sentiment analysis